Hi, my name is Luise Marques!
I'm a Full-Stack Marketer
- LUH.MARQUES@GMAIL.COM
- +55 21 995302420
- Rio de Janeiro - Brazil
Full Stack Marketer: Branding, Growth and Product Marketing
Seasoned Marketing Leader with over 13 years of experience in the digital marketing sector. Deep expertise in EdTech with 8+ years dedicated to the industry:
Edtech Experience:
Other Relevant Experience:
My Proven Ability:
Lead and empower high-performing teams to achieve significant business results;
Scale companies across various stages, contributing significantly to growth in users, revenue, and brand recognition;
Develop compelling brand narratives and strategies across various channels (PR, Social Media, Influencers, Events, etc.);
Thrive in dynamic and fast-paced environments.
Implement effective Growth Marketing strategies encompassing channel discovery, CRM, Paid Media, SEO, and Inbound Marketing;
Navigate diverse business models, including B2C, B2B, and B2B2C, with expertise in both Product Led Growth and Sales Led Growth strategies;
Academic background
Professional Development Courses
Languages
I'm available to talk
Want to know how I can help your company achieve its goals?
Notable Work
Branding
Play Video
Passei Direto/UOL EdTech: Studenta
Studenta is rising to represent Passei Direto in its international markets. They have also refreshed the brand's logo and assets for Brazil.
Passei Direto/UOL EdTech: Brand Awareness National Campaign
Led a significant national campaign aimed at exploring go-to-market strategies on marketing channels, both offline (TV, OOH, PR) and online (social media, paid media, CRM). The campaign features proeminent influencers and focuses on increasing brand awareness in Brazil.
Growth Marketing
Estante Magica: Acquisition of schools in Brazil, Mexico, and Colombia
Managed and optimized various channels, including events, PR, email marketing, WhatsApp, paid media, and social media. Directed end-to-end planning of corporate events
Moccato
Direct responsible for new subscribers, curation of the club, co-branding strategies, and CX team.
Product Marketing
I led the build-out of product marketing departments, orchestrating strategies for market research, positioning, value perception, and go-to-market initiatives
Estante Magica | Feeding the product team with insights
Launch of AI features and new product functionalities developed based on customer needs.
Passei Direto: Structuring the Product Marketing team and processes
Launch of Features PD Producers and Groups, documentation, releases, rollout process monitoring, and go-to-market strategies.
My Work
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